Client: Persol 
Co-production : L’Ecurie x Publicis 133

Photographer : Tom Craig

An icon transcends time and generations and always remains a timeless classic. This is what Award-winning film director, author, actor, photographer Wim Wenders wanted to convey in his film when he answered Persol’s , Publicis 133 & L’Ecurie invitation to give a new take on the legendary Cellor. The Golden Age of Italian Cinema represented by Cinecittà, the style of the Cellor and the direction of Wim Wenders combine to immortalize a modern tale set in the Fifties.