For the launch of the new E-Mehari, electric revival of the iconic vehicle, L’Ecurie creates the «E-Mehari Gallery» : 4 stages, all with different designs and atmospheres illustrating the universes of Mehari.
L’Ecurie invites for the occasion influencers and artists for a strong lifestyle signature.
During those 2 days, bloggers and instagrammers carefully selected, were invited to participate to private sessions with a hair and makeup artist, a stylist and a photographer. Then all of them got the chance to have their picture taken in the car. The project resulted in more than 100 posts on social networks with 680 000 people outreached.
Photographe : Rémi Ferrante