Le Coq Sportif
PR Launch of the Training collection.
L’Ecurie organized a mass 15km bike ride in the streets of Paris with various media presence.
20 Media were mobilized for this event for the various activities : time attack, refreshments, fanfare, hosted by Marcos Dos Santos.
Street afterparty at Lycée Chaptal with Da Brasilians and Tahiti Boy, DJ Set by Maf
Production of custom kits (flags, wheel covers, headbands, bike bells…). Event co-organized with Paris Vélo Rando