Photographe SCOTT POMMIER
« Renault, des voitures à vivre » (Renault, cars to live) was the french automaker slogan in the 80’s. Renewing with this slogan, the brand targets young families with supply. They took the turn and now are climbing up the slope by creating unique colorful and shaped cars.
Laurens Van den Acker focused design instructions follow the balance between shapes that give to vehicles sympathy, opposed to aggressivity that competitors often tend to reach.